Design by Schelfe and Associates | Rendering by Gibson Design Management

Last fall we had the fortunate opportunity to work with Schelfe and Associates, an interior design firm from Raleigh, NC, on a project located 90 minutes outside of Hong Kong, China. The project consisted of converting an existing villa into a high-end boutique hotel, that, when built, will have 6 guest rooms, an owner’s suite, a cinema room, a game room, a karaoke room, a golf simulator room, multiple lounge areas, and more.

Gibson Design Management created four renderings for Schelfe and Associates to present to their clients, helping to better their understanding of the design concept through the renderings and an interpreter. Tim Schelfe, principal at Schelfe and Associates, took our renderings, a plethora of fabric samples and tear sheets, and more for the presentation to his new Chinese client. Upon return, Tim said that the renderings were a hit—they greatly helped bridge the language barrier between his team and the client. The client even said, “I want more pictures!”

Design by Schelfe and Associates | Rendering by Gibson Design Management

Tim wrote the following testimonial about the process:

“Gibson Design Management was instrumental in allowing our firm to organize the creative vision of the project without getting bogged down on preparing our own interior renderings or color boards. With the renderings provided by Gibson I was able to present my client a very clear and precise vision of the finished interior. Our client was ecstatic with our presentation and signed off on our design as presented.”

Design by Schelfe and Associates | Rendering by Gibson Design Management

What happens when you and your client both speak the same language? Should you still use renderings? There are countless times when a client will express his or her wishes using incorrect terms such as “I like modern” when what they actually like is “transitional.” Utilizing renderings can help combat these misunderstandings and ensure that you and your client are on the same page before the room is installed. Furthermore, the level of trust that is instilled once a client sees the renderings is immense—instead of just listening to your description, they can actually see what you mean.

A picture, or in this case a rendering, is worth a thousand words.

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I wouldn’t tell this to just anyone, but I love working in excel. It is such a powerful tool that is too often underutilized. In the design industry it can improve your business no matter what purchase order management program you use.  If you are struggling to make your spreadsheets look just right look, then look no further but here for three easy excel formatting tips.

If you are an interior designer, you’ve probably been asked this question.  Or you’ve at least had to correct someone who thinks that your job consists of picking out fabric and paint colors (solely).  If you are not an interior designer, you might actually wonder what it is that these creative interior designers do?

The good people at Beasley and Henley Interior Design wrote a great post on their blog about the day in the life of an interior designer.  I found it helpful to hone my message, and I actually know what designers do.

Click here to read the full blog post from Beasley and Henley.

Interior designers- how do you educate your clients on what a designer does?  If you’re not an interior designer- what misconceptions do you think there are about interior designers?

Those of you on Twitter will understand the prolific Fail Whale that tells us that Twitter is overloaded.  For those of you not on Twitter, get to it and sign up here!  Drink this martini while you’re setting up your profile.  You may be much more charming and intelligent.

This martini is featured in our February e-newsletter, The Gibson.  If you don’t receive The Gibson, click here to sign up!

Ingredients:

• 1.5 ounce vodka (top shelf)
• 1.5 ounce Cointreau
• 1.5 ounce Blue Curacao
• Lime slice

Preparation:

1. Chill martini glass.
2. In a large cocktail shaker, combine the ingredients with ice.  Shake until mixed and chilled.
3. Strain the cocktail into the chilled glass and garnish with the lime.
4. Tweet to your heart’s content.
5. Enjoy!

We are very excited to be working with Ondine Karady, former set decorator for Sex and the City, finalist in Bravo TV’s Top Design, and acclaimed interior designer.  Ondine was just recently named one of 20 Young Designers by Traditional Home.

We will be working with Ondine on spreading her great design and personality even further through the beauties of social media and online PR.

As part of the 20 Young Designers feature from Traditional Home, the magazine is holding a Reader’s Choice contest.  Please support Ondine and support us by voting for her!

Note:  Make sure that you click on the “Vote!” button and not just the “Like” button to vote!

Also, by voting you are automatically entered to win a complete room design and $5,000 in fabric to outfit the room so there’s some extra incentive…besides your undying love for us.

If you are in the Mid-Atlantic region you know what I speak of when I refer to the weekend’s blizzard as Snowpocalypse (or Snowmageddon).  It was major snowfall, even for this Idaho girl.  We ventured out briefly to trot around the city and take pictures of the sites in the snow, but most of the time was spent inside, catching up on some much neglected business book reading.

There’s no better time to catch up on some past due business reading than when you’re snowed in.  If you’re like me, you probably have several books in the rotation, plus a couple that are on your desk or nightstand that are in queue.  My most recent conquest:

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Success comes in many sizes and forms, sometimes when you least expect it; and those successes are particularly sweet.  Recently, I was explaining the benefits of project sourcing to a potential client, a very talented, well known and respected designer, how we could assist by pulling fabrics or supplying tear sheets within the parameters that she would specify for us, staying true to her design vision.  She didn’t feel she would ever use that service, as she wanted to make those design decisions, she loved that process, and didn’t want to let that go.

To my delighted surprise, I was given the opportunity to pull supporting fabrics for one of her projects!  She had a presentation in several days, and could not fit the 5 hour round trip to the design center into her schedule.  She supplied me with the vendor and pattern numbers for the driving fabrics, and a few details about durability needs and budget.  The design center is 15 minutes from my office, and within 90 minutes, I had pulled approximately 60 fabrics from numerous vendors and showrooms, stopped at the FedEx store, and sent them off to be delivered to her doorstep the next day.

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For those of you who think that you just need to have a Facebook page, tweet, and do some blogging, think again.  You actually need to use them as tools to get results.  Ramon DeLeon, owner of 7 Domino’s Pizzas, is the king of monitoring what people are saying about his brand.  He doesn’t just listen though, he answers and he makes things right if they’re not already, often in very memorable ways.

Domino’s Pizza catering SMC Chicago event from Andres J. DeLeon on Vimeo.

Read more about how exactly DeLeon is using social media and the amazing results he’s getting from this post on SocialMediaExaminer.com.

Way to go Ramon.  We salute you.

Like an amorous high schooler (but less creepy), I occasionally run across companies that I develop a severe business crush on.

My latest company crush is on a Greenville, South Carolina identity and branding company called Brains on Fire.  I am obsessed with the culture that they’ve created and enamored with the fact that their website shows that culture and personality.  [I especially like their Tequila Shots book which explains the 12 company beliefs; imagine a mission statement minus the boring undertones].

I know that I have this business crush when I think

1.  I want our company to be like that, or

2.  If I wasn’t having so much fun working with my team, I would want to work for theirs, or

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The WordPress name is becoming more well-known outside industries who work with technology. It’s not as popular as the Facebook name, but more and more I run into people who have heard of WordPress. However, many of those people don’t know the difference between creating a website with WordPress.com vs. WordPress.org. It’s not too apparent either when you visit the home page of either site. You have to dig a little deeper to find an explanation.

Before I guide you on which WordPress road to travel, it’s important to know that both the WordPress.com and WordPress.org solutions contain the same core features for blogging and content management. You can create a blog in both. You can create a full-blown website using both.

They are also both free.

The choice boils down to this:

• If you are managing your website and you have no programming experience or desire to learn, WordPress.com is for you.
• If you do not want to pay for and/or deal with hosting, upgrades, and backups, WordPress.com is for you.

Simple enough, right? Aside from techies, who wouldn’t go with WordPress.com? If you dig a little deeper, the decision can get complicated.

While WordPress.com is a robust and fantastic solution, the WordPress.org solution is much more flexible. For example:

1. You are limited to about 70 themes (designs/layouts) on WordPress.com. There are over a thousand themes that can be used with the WordPress.org solution.
2. You cannot install plugins on a WordPress.com site. A plugin is an additional piece of functionality that enhances your WordPress website, which has already been programmed. For example, lets say you want to add a form that people must fill out to contact you. Contact forms are pretty standard on websites. The WordPress.org solution offers plugins that allow you to add a contact form to your WordPress site.

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