Do you waffle with your target market?
John Jantsch, the Duct Tape Marketing guru, recently p
osted this on his blog.
As interior designers, we often try to be all things to all people. He argues to narrow your target market as much as humanly possible. Is it possible that when we try to be all things to all people, we become nothing to no one?
“Food” for thought.
Author: Alexandra Gibson
Alexandra is the CEO of Gibson Design Management and Managing Partner of interior design firm, Gibson Design Group. When she's not busy trying to build an empire, you can find Alexandra riding a horse, giving back to the community, playing with her Scottie, McCord, or drinking a martini (preferably not all four at once).
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This entry was posted on Wednesday, November 5th, 2008 at 9:31 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
July 24th, 2009 at 8:40 am
Graco Quattro Tour Duo Double Stroller In Sachi…
John Jantsch the Duct Tape Marketing guru recently posted this on his blog.Are you waffling?As inter [...]…
February 19th, 2010 at 9:41 pm
Hmm scrumptious! .-). Thanks for the share