On Your Days Off, Catch Up On Some Social Media Reading
I was recently looking for a good, comprehensive list of social media books to add to my bookshelf (and to hopefully get around to reading!). Lee Odden from TopRank Online Marketing sent me this list:
- Cluetrain Manifesto – Rick Levine, Chris Locke, Doc Searles, Dave Weinberger
- New Rules of Marketing and PR – David Meerman Scott (video interview)
- Do It Wrong Quickly – Mike Moran (Mike’s guest post)
- Join the Conversation – Joseph Jaffe (interview)
- Groundswell – Charlene Li & Josh Bernoff (interview with Charlene)
- Personality Not Included – Rohit Bhargava (book review)
- Tribes – Seth Godin
- Here Comes Everybody – Clay Shirky
- Age of Conversation – Gavin Heaton, Drew McLellan (100+ contributors)
- Social Media Marketing An Hour A Day – Dave Evans
- Secrets of Social Media Marketing – Paul Gillin
- Naked Conversations – Shel Israel & Robert Scoble (Video interview with Robert)
- Freakonomics – Stephen Dubner & Steven Levitt
- Buzz Marketing – Mark Hughes
- Radically Transparent – Andy Beal & Judy Strauss (interview with Andy)
- Web 2.0: New Tools, New School - Gwen Solomon & Lynne Schrum
- The Long Tail – Chris Anderson
- The Wisdom of Crowds – James Surowieki
- Marketing to the Social Web: How Digital Customer Communities Build Your Business – Larry Weber
- Word of Mouth Marketing: How Smart Companies Get People Talking – Andy Sernovitz, Afterward by Guy Kawasaki (interview with Guy)
- Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing – Jim Tobin, Lisa Braziel (TopRank is quoted on back cover)
- Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations – Amy Shuen
- Now Is Gone: A Primer on New Media for Executives and Entrepreneurs – Brian Solis, Geoff Livingston (video interview with Brian)
To read his full blog post, click here. Thank you Lee for this great list!
Author: Alexandra Gibson
Alexandra is the CEO of Gibson Design Management and Managing Partner of interior design firm, Gibson Design Group. When she's not busy trying to build an empire, you can find Alexandra riding a horse, giving back to the community, playing with her Scottie, McCord, or drinking a martini (preferably not all four at once).
Follow Alexandra on TwitterTags: Books, Education, Marketing, Social Media, Social Networking, Word of Mouth Marketing
This entry was posted on Sunday, December 28th, 2008 at 10:07 am and is filed under Education, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
December 29th, 2008 at 6:01 pm
[...] Social Media Reading A list of must-reads from Gibson Design. (tags: socialmedia) [...]
January 2nd, 2009 at 11:38 am
[...] we’re at it, here’s some Social Media Reading from Gibson Design. Possibly related posts: (automatically generated)links for 2008-12-04Be my [...]