Successful Email Marketing- What’s in a Subject Line?
SmartBlog on Social Media posted a great article last week about the importance of your subject line when sending emails to your lists. They list a few tangible suggestions to greatly increase the value that you bring to your community as well as the increase that you can get in your open rates.
(article below)
After Stephanie Miller’s recent guest post about optimizing the deliverability of e-mail marketing messages, we received several requests for more information about e-mail marketing best practices. With 10 years of e-mail marketing experience under our belt, we’ve learned a few things. Now it’s time for us to share with you.
The golden rule: Do unto others …
My No. 1 tip for e-mail marketing success is actually what not to do: Do not send too many e-mails to your list. The value of your list decreases the more you send e-mails that recipients don’t want/need.
Read more at SmartBlog on Social Media…
Author: Alexandra Gibson
Alexandra is the CEO of Gibson Design Management and Managing Partner of interior design firm, Gibson Design Group. When she's not busy trying to build an empire, you can find Alexandra riding a horse, giving back to the community, playing with her Scottie, McCord, or drinking a martini (preferably not all four at once).
Follow Alexandra on TwitterTags: Email Marketing, Open Rates, Sarah Brown, SmartBlog, SmartBrief, Social Media, Subject Line
This entry was posted on Monday, August 10th, 2009 at 8:41 am and is filed under Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
April 21st, 2010 at 3:06 pm
It was interesting to read, thanks, are very well written.
April 21st, 2010 at 4:03 pm
Thank you John! So glad you enjoyed it.