Social media and non-traditional marketing to supplement and enhance your marketing plan can be the best way to increase your return on investment. However, do you really have time to tweet, post, blog, fan, follow, or even figure out what all of these things mean? Furthermore, do you have time to commit to actually doing these things well? Shouldn’t you be spending more time designing? After watching many design firms use our Social Media Launchpad to get their firms set up on Twitter, Facebook, Ava Living, LinkedIn, and blogging, and then not have the time to properly tend to those social media tools, Gibson Design Management has launched its Online Community Co-Pilot program.

Your Co-Pilot is experienced and knowledgeable; she will help you not only navigate the social media world but will also work to fly your business to an even higher level.

• Navigation plans: Your Co-Pilot will lead twice monthly calls to learn about what is going on within your business and how your marketing objectives can be better achieved through using online tools. We will work with you to develop strategies to make your offline marketing objectives more efficacious by using these instruments.
• Jet maintenance: Your Co-Pilot will ensure that all of your instruments are up to snuff and safe for rocket flight. By working with you and by managing all of your online tools, including Facebook, Twitter, LinkedIn, Ava Living, and your blog (blog copywriting additional), your business will be equipped for the steep trajectory. After your Social Media LaunchPad, you don’t want your tools to sit idle and unwatched.
• CB radio communication: Flying at high rates of speed without communicating often is recipe for disaster! By encouraging engagement on Facebook, Twitter, and other forums, your company will not only be seen as a leader in the industry but as also a company that cares about communicating with its greater community. Your Co-Pilot will keep a constant ear to the radio, ensuring that if anyone online is talking about your company, she will answer or alert you. Proactively, your Co-Pilot will also listen for keywords that could be business opportunities for your company.
• Flight plan review: It is important to know what is working in your online flight. Your Co-Pilot will provide reports and analytics to show the effectiveness of the different tools in driving traffic to your web site and the increase in engagement.
• Control tower fly-bys: We understand the importance of getting your name in front of the influencers in the industry and in your community. In many cases, these influencers may be the traditional and non-traditional press. By identifying PR and interview opportunities using our database, we are able to fly you past the control tower at key times so that the influencers don’t forget about your business.
• Flight school: As you’re flying with your Co-Pilot, you will be excited to learn even more about how these tools can be used to grow your business. Included in your Online Community Co-Pilot package, you will receive unlimited passes for Flight School classes offered. These teach you about how to use Facebook, Twitter, Ava Living, blogging, and LinkedIn for business.
• Jet fuel: Your Online Community Co-Pilot package will include $50 in Facebook or Google PPC ads included in the monthly fee. During your Navigation Plan calls, your Co-Pilot can offer advice on utilizing this jet fuel to increase business.

Your competitors are using these tools to further their offline marketing and their brand; they’re also using them to connect with your potential clients. Be ahead of the curve.

Contact Alexandra Gibson at alexandra@gibsondesignmanagement.com for pricing.

Tags: Co-Pilot, Flight School, Marketing, Social Media

This entry was posted on Wednesday, November 18th, 2009 at 2:06 pm and is filed under Flight School, Marketing, Social Media, Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.