Kelly Wearstler Is A Branding Goddess
Kelly Wearstler's Modern Glamour book cover
Whether you are a fan of Kelly Wearstler’s design or not, one cannot help but admit that her branding is top notch. Kelly knows, as any good branding goddess should, that branding is not about your logo, your letterhead, or the colors that you use but is rather about the emotion that you invoke in every way that you “touch” your clients, your potential clients, and even your broader community.
In the interior design community, many of us are guilty of wanting our brand to be safe—to appeal to everyone. That means that we hide our personalities, we do not let our company culture shine through, and, ultimately, we do not attract the best clients for us.
Wearstler evokes a life of glamour.
Her brand says: If I design your space, you too will live the fabulous lifestyle that I live.
You too will unload the dishwasher in a beautiful gown that coordinates with your kitchen. (Oh, this old thing?!)
Designed by Kelly Wearstler, from O at Home magazine, via BlackWhiteBliss blog
You too will read books to your perfect children in their perfect playroom in a perfect sweetheart neck gown.
From Kelly Wearstler's Domicilium Decoratus
We know who Kelly Wearstler is as a brand because she portrays an image of opulence and a life of Hollywood glam. While this may not appeal to every client, by showing who Kelly really is, she attracts the right client for her business.
Wearstler seems like the type of woman who does not save the Louboutins in a box for a special occasion…unless that special occasion is a client meeting with you to discuss your new project and the fabulous life you will live once you work with her.
The next time you are photographed, you redesign your website, or you design an ad, think about what kind of emotion you want to evoke and what kind of life your potential clients should aspire to live when they look at your brand.
Author: Alexandra Gibson
Alexandra is the CEO of Gibson Design Management and Managing Partner of interior design firm, Gibson Design Group. When she's not busy trying to build an empire, you can find Alexandra riding a horse, giving back to the community, playing with her Scottie, McCord, or drinking a martini (preferably not all four at once).
Follow Alexandra on TwitterTags: Advertising, Alexandra Gibson, branding, Christian Louboutin, Gibson Design Management, glamour, Kelly Wearstler, KWID, lifestyle, Marketing
This entry was posted on Monday, November 23rd, 2009 at 3:43 pm and is filed under Business Development, Marketing, Public Relations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
November 23rd, 2009 at 4:52 pm
Great blog on branding!
November 23rd, 2009 at 8:19 pm
A great post; timely, thoughtful, perfectly on target.
February 2nd, 2010 at 6:15 pm
This article is actually the most poignant on this important topic. I absolutely feel the same way with your viewpoints and will eagerly look forward to your upcoming updates. Saying thanks will not just be sufficient, for the wonderful clarity in your writing. I will right away grab your rss feed to stay up to date of any updates. Great work and best of luck in your blogging endeavors!
February 8th, 2010 at 4:58 pm
Thank you Martha and Stephanie! Raquel, your words mean so much to us. We’re glad that you like what you’re reading and hope that you will come back often!