Like an amorous high schooler (but less creepy), I occasionally run across companies that I develop a severe business crush on.

My latest company crush is on a Greenville, South Carolina identity and branding company called Brains on Fire.  I am obsessed with the culture that they’ve created and enamored with the fact that their website shows that culture and personality.  [I especially like their Tequila Shots book which explains the 12 company beliefs; imagine a mission statement minus the boring undertones].

I know that I have this business crush when I think

1.  I want our company to be like that, or

2.  If I wasn’t having so much fun working with my team, I would want to work for theirs, or

3.  I want to be their client because I want to hang out with them.  [Pay for friends?  Hmm, they must be that good].

In the Brains on Fire case, all 3 fit the bill.  Is this crush actually business love????!

Amanda Butterworth, our Director, Creative Services, was lucky enough to meet Spike Jones, one of BOF’s Firestarters, and she said that Spike epitomizes the brand.  It’s always good to know that your business crush is not just smoke and mirrors.

Now that I’ve aired my crush to the world…Who is your business crush?

Author: Alexandra Gibson

Alexandra is the CEO of Gibson Design Management and Managing Partner of interior design firm, Gibson Design Group. When she's not busy trying to build an empire, you can find Alexandra riding a horse, giving back to the community, playing with her Scottie, McCord, or drinking a martini (preferably not all four at once).

Follow Alexandra on Twitter

Tags: Alexandra Gibson, Amanda Butterworth, Brains on Fire, branding, business crush, company culture, Firestarters, Gibson Design Management, identity, Spike Jones, Tequila Shots