3D renderings are still a very strong tool to use in client and potential client presentations.  However, for those design firms that truly want to set themselves apart, Gibson Design Management recently started offering animated walkthroughs.  This is a true “Wow” factor for your clients.  They are not inexpensive, but they are very powerful.  As we rolled out this new service, I took a step back and put myself in the design firms’ shoes.  I asked myself, “How can this help our members’ and clients’ businesses?”

Rendering by Gibson Design Management

Here are three main ways:

1. Sell emotion. When your client is able to see what their space is going to look like before it is even built or remodeled, they are going to bond.  They will bond with the space.  That bond will extend to their bond with you as the design firm.  Often it is difficult to communicate a visual to a client using words.  Eliminate the need for words and show them exactly what you mean.
2. Upsell. Just like with 3D renderings, you can show your client the “whole picture” with an animated walk-through.  If the client has only approved a few of the items for the living room, and think that they really don’t need the window treatments, additional ottoman, and artwork, show them how those additional items will complete the space.  If you are doing a large office building, show the client what their new workspaces will look like and why they really do need all of the bells and whistles.  Show them what their clients will see as they enter the lobby.
3. Set your firm apart. Most design firms are not using animation.  When you go into a big potential client meeting, show those clients that you are on the cutting edge with both technology and client service.  This will translate in their mind that you are the experts and your services are worth more than your competitors.  The client will then believe that you are on the cutting edge and progressive in all areas that will affect their project.

While I believe that 3D renderings should be used with EVERY client, I am realistic—which means I know that animation cannot be used with every client.  However, it is very important to show EVERY potential client that this is a service that you offer.  You should use animation with every large commercial and large residential client.  With larger budget clients, you will make up the cost of animation through the upsell and through the referrals.

To see an example of one of our animated walk-throughs, click here.

Author: Alexandra Gibson

Alexandra is the CEO of Gibson Design Management and Managing Partner of interior design firm, Gibson Design Group. When she's not busy trying to build an empire, you can find Alexandra riding a horse, giving back to the community, playing with her Scottie, McCord, or drinking a martini (preferably not all four at once).

Follow Alexandra on Twitter

Tags: 3D Renderings, Alexandra Gibson, animated walkthroughs, animation, Gibson Design Management, Marketing, Referrals, Sales, Technology, upsell