Don’t you just love the sense of accomplishment after finishing a large project? It’s important to enjoy the gratification of completing a big job, but more important to make sure you and your client don’t become detached. Always leave something with your client to make them think about the next step. This could be an accessory you give them as a house warming gift or a tear sheet of that perfect console to fill the void in the hallway.

Recently I was hit with this client experience when picking up invitations from a stationary store. In the bag with my invitation boxes were cute monogrammed cups, a note pad, and match book. Naturally, the next task to check off my event to-do list was ordering favors. What a great way to hook me in as a client, encouraging me to do repeat business or refer the store to a friend.

There are many ways you can incorporate this strategy into your business.  For example, if you and a client just completed the living room and master bedroom, you could leave them with a stunning dining room centerpiece or an accessory that would look great in the study.

I will definitely use Paper on the Avenue again. It was a great finishing touch and lasting impression that I will remember for a long time.

Author: Lolly Rush

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Tags: Client Experience, Client Relations, Gibson Design Management, LBFRB, Left Brains for Right Brains, Lolly Rush, Paper on the Avenue, Repeat Business