Missoni
Seems to be the word of the moment. The venerable Italian design house and Target launched their joint design venture yesterday – stores were emptied of inventory, the Target website crashed due to volume, and the news media even picked up the story! Known for striking and colorful geometric patterns in fashion, home goods and accessories, as well as launching the Hotel Missoni boutique chain, the company was founded in 1953, and saw its peak of fashion influence in the 1970′s, with yesterday being quite the exception. What was to have been a 6-week supply disappeared in 1 day, fueled by an aggressive marketing campaign of inserts in luxury fashion magazines, a presence at New York’s Fashion Week, highly-styled TV ads and a blogosphere buzz that few collections such as this have generated in the past.
A few of the coveted pieces from the 400-item collection.
credit: Target
credit: Target
credit: Target
credit: Target
credit: Target
credit: Target
Were you one of the lucky few to have scored a Missoni item from Target? Did you have to wait in-line or on-line? Either way, you will be the envy of your design-savvy friends!
Author: Martha Kirkpatrick
Martha is Director, Member Services for Gibson Design Management and a sourcing specialist for the interior design industry.
Follow Martha on TwitterTags: design, furnishings, GDM, Gibson Design Management, inspiration, Interior Design, interior designers, Left Brains for Right Brains, Martha Kirkpatrick, Missoni, Project Sourcing, Target
This entry was posted on Wednesday, September 14th, 2011 at 1:40 pm and is filed under Gibson Design Management, Interior Design, Project Sourcing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
September 14th, 2011 at 6:40 pm
Yep, I was a day late, so I went to one of the more rural suburbs where the frenzy didn’t hit quite so hard. They had shoes, a fair amount of girls clothes, some luggage and housewares left. I got a pair of grey tights and a candle. I was assured that they would be restocking asap. The manager said this release was 3 times more profitable than the Liberty of London and the Calypso releases combined!
September 14th, 2011 at 7:13 pm
I am hopeful that additional stock will be made available, most especially the totes!