We are excited to announce that we have added a new visual device to our virtual tool-box!  The beauty of hand-drawn interior and architectural renderings has joined forces with our 3D animated walk-throughs and photo-quality 3D renderings.

credit: GDM

From a marketing and viral perspective, these renderings can be emailed to your client and each rendering can be stamped with your firm’s information.  Clients think of these renderings as “eye candy” and cannot wait to forward them on to friends and family.  As a result, your information is spreading like wildfire with the renderings of the beautiful design that you are going to produce.

credit: GDM

credit: GDM

Martha or Alexandra can answer any questions and work with you on how renderings can help you build your bottom line.

3D renderings are still a very strong tool to use in client and potential client presentations.  However, for those design firms that truly want to set themselves apart, Gibson Design Management recently started offering animated walkthroughs.  This is a true “Wow” factor for your clients.  They are not inexpensive, but they are very powerful.  As we rolled out this new service, I took a step back and put myself in the design firms’ shoes.  I asked myself, “How can this help our members’ and clients’ businesses?”

Rendering by Gibson Design Management

Here are three main ways:

1. Sell emotion. When your client is able to see what their space is going to look like before it is even built or remodeled, they are going to bond.  They will bond with the space.  That bond will extend to their bond with you as the design firm.  Often it is difficult to communicate a visual to a client using words.  Eliminate the need for words and show them exactly what you mean. (more…)