Archive for the ‘Resources’ Category

Project Sourcing: Skepticism Turns to Success

Wednesday, February 3rd, 2010

Success comes in many sizes and forms, sometimes when you least expect it; and those successes are particularly sweet.  Recently, I was explaining the benefits of project sourcing to a potential client, a very talented, well known and respected designer, how we could assist by pulling fabrics or supplying tear sheets within the parameters that she would specify for us, staying true to her design vision.  She didn’t feel she would ever use that service, as she wanted to make those design decisions, she loved that process, and didn’t want to let that go.

To my delighted surprise, I was given the opportunity to pull supporting fabrics for one of her projects!  She had a presentation in several days, and could not fit the 5 hour round trip to the design center into her schedule.  She supplied me with the vendor and pattern numbers for the driving fabrics, and a few details about durability needs and budget.  The design center is 15 minutes from my office, and within 90 minutes, I had pulled approximately 60 fabrics from numerous vendors and showrooms, stopped at the FedEx store, and sent them off to be delivered to her doorstep the next day.

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The Alphabet Soup of the Design World

Wednesday, December 16th, 2009

The design industry is no stranger to the acronym heavy list of professional organizations available to the trade. Professional organizations serve a vital purpose to those well established within the industry, help to foster connections with those that are new to their chosen field, and act as a resource and a mentor to those seeking an education or degree within the trade.

Let’s spell out a few of them for you!

AKBD – Associate Kitchen & Bath Designer. A certification examination for students provided by the National Kitchen & Bath Association.
ASID – American Society of Interior Designers. The leading organization for interior designers. Founded in 1975, with 40,000 members, there are also student chapters that are very active throughout the country.
IDS – Interior Design Society. Founded in 1973, dedicated to serving the residential interior design industry through its 3,000 members.
IIDA – International Interior Design Association. Founded in 1994, this organization has a global reach with 13,000 members in 29 chapters around the world.
NCIDQ – National Council of Interior Design Qualification. A competency based examination for interior designers, and serves as a qualifier for many of the professional organizations.
NKBA – National Kitchen & Bath Association. Founded in 1963 with over 40,000 members serving 11 industry segments in chapters throughout the US and Canada.

These organizations provide an excellent opportunity to network with your industry partners, celebrate at their many festive events and laud the achievements of fellow designers.

Showrooms: A Confession (& The GDM Review Center)

Friday, December 4th, 2009

I love showrooms! Everything about them appeals to me, from the beautifully lit and displayed product, to the wings of fabrics waiting to be discovered, it all presents infinite possibilities available to designers.

Holly Hunt - New York

Holly Hunt - New York

The perfectly sharpened pencils nestled in bins with memo sample request pads handily located next to them, the colorful and imaginative shopping bags full of gorgeous fabrics and funky trims, yours for the taking.

Fadini Borghi Fabrics & Trimmings

Fadini Borghi Fabrics & Trimmings

Graciously offered space to spread out and work, with water, coffee and snacks readily available. A sales associate ready to offer assistance; pricing and tear sheets swiftly and efficiently proffered.

But showrooms are more than that, they are a designer’s life blood, and designers are theirs’.  A perfect example of a symbiotic relationship.  Showrooms and their well-trained staff should be considered allies, a first line of defense. They are problem solvers, who will go to bat for a customer to help in getting to the bottom of a freight issue, or working with a vendor to push a lead time, or getting a difficult question or problem resolved.

The showrooms I have been fortunate to work both for and with have been much more than the selling, they have been about the relationship and the connection.

Gibson Design Management recently launched a Review Center.  This is a place for the design industry to review showrooms on the customer service that it receives.  We hope for it to be a place for showrooms that are providing great service to be lauded, and for those who are not serving the industry well, to improve from.  The way for this review center to be successful is for you to be candid about your experiences and to share those experiences.  We would love to have you contribute to our review center, and spread the word to your industry partners.

Currently, you can review showrooms in the Denver Design District and the Washington DC Design Center.  Please add your stars and reviews.  Posts can be anonymous if you do not feel comfortable adding your name, and of course, your email address will be kept strictly confidential.

Is Decorati Allowing Consumers to Bypass Designers?

Tuesday, October 6th, 2009

A recent article by TechCrunch.com outlines the foundation and principle behind the interior design and product web site, Decorati.  As someone in the design industry, I was particularly troubled by the last paragraph in the article:

“While the prices for furniture on Decorati aren’t cheap, the site definitely lowers the costs by letting consumers access high-end furniture and design ideas without the help of a costly decorator. And if you do want to hire a professional, the site makes it fairly easy to find one that matches your needs.” -TechCrunch, October 2, 2009

It seems to be a conundrum as Decorati focuses much of their attention, like Ava Living, on bringing interior designers and consumers together.  Based on this article, however, it appears that Decorati will allow consumers to purchase trade-only merchandise directly.  Is this the case?  Decorati, if you’re listening, please chime in.  All other readers, what do you think?

Click here to read full TechCrunch article.

Project Sourcing Saves the Day!

Friday, May 22nd, 2009

As a designer, you have undoubtedly faced the challenge of finding that perfect piece for a project only to learn that it won’t work.  Maybe it’s the price point, maybe you are looking for an eco-friendly option or maybe your client has fallen in love with a particular fabric and you have just been told it has been dropped by the mill.  These are all great opportunities to utilize your Project Sourcing team.  Our team will research the options and provide you with alternatives that meet your needs; meanwhile, you can continue to focus on other matters and keep the project on track.  You’ll have a solution to design emergencies before a client meeting, keeping things positive and moving along.

 

“My client will NEVER go for the price tag on that piece!”

For your client’s new dining room you have chosen a Grange Louis-Philippe 2-Door China Cabinet, a beautiful piece.  When the price quote comes in, retail is almost $9000.  Knowing the budget constraints on this project you realize you need to find a more affordable alternative.  Fortunately, your Gibson sourcing specialist is able to locate a similar look in a piece that retails for about $5600 from Woodbridge Furniture – savings for your client of more than 35%.

 grange                woodbridge

“I love this fabric, but my client prefers to work with green materials”

You have found the perfect fabric,Glant Couture Herringbone N. 4/ParchmentHowever, you need to locate a green alternative.  Not only is your Gibson sourcing specialist able to locate an eco-friendly fabric, they’re able to save you money as well.  The original fabric you selected retails for $220/yd.  The green selection from OEco Textiles  retails for 20% less. 

 

 “We have fallen in love with this fabric for the window treatments in the dining room, and now find out the mill has dropped the line”

Imagine having found the perfect fabric, introduced your client to your vision and watched them fall in love only to find out that particular fabric is no longer available.  You can put your Gibson sourcing specialist to work locating an alternative and have the sample in hand for your next meeting with your client.  Crisis averted!    

 kravit                    beacon-hill

Attract Affluent Clients

Monday, December 22nd, 2008

Day Eleven of our 12 Day Countdown – Suggestions for things you can do this month to prepare for a fabulous 2009!  Attract Affluent Clients…but how, you ask?  I know just the perfect place for you to learn about this secret to success as an interior designer. 

Design Success University states, “You’re A Talented Interior Designer…Are You Enjoying The Success You Deserve?”  Chief Vision Officer, Gail Doby believes “interior design success depends on your ability to attract affluent clients.”

DSU Chief Vision Officer, Gail Doby
DSU Chief Vision Officer, Gail Doby

DSU Membership Programs 

We’re Here For You!

“We’ve been in your shoes and we know how challenging this business can be, especially if you are working alone or in a small office. With Gail’s 20+ years in high-end residential and commercial design specializing in multi-million dollar new construction and renovation projects, and Erin’s fresh perspective as a recent graduate from design school, we understand how there are days that feel overwhelming, and we want to help you with practical and creative strategies delivered with cutting-edge classes and 24/7 access to fit your busy lifestyle.”

Learn More…

 

 

 

Social Networking

Friday, December 19th, 2008

Day Eight of our 12 Day Countdown – Suggestions for things you can do this month to prepare for a fabulous 2009!  Social Networking!  What is social networking, you ask?  There are actually entire websites devoted to answering that question. 

Social Networking points out that the most popular place to do your social networking is online, probably because “the internet is filled with millions of individuals who are looking to meet other internet users to develop friendships and business relationships, too.”  That means there are other designers, potential clients and other interior design industry associates just waiting to connect with you!

Some suggestions for “places” you want to be:

Ava Livingis the world’s online interior design marketplace bringing together a diverse and passionate social network of individuals and professionals.  This site is a favorite of mine, since it is dedicated entirely to our industry.  I have met so many wonderful designers and industry enthusiasts through Ava Living.  In my opinion, being part of Ava Living is a must!  Once you join, be sure and join The Business Resource for Interior Designers – a place for interior designers to come to discuss anything related to the business of interior design. Please feel free to pose questions and give advice based on experience.

Twitteris a free social messaging utility for staying connected in real-time.  To learn more about How to Use Twitter as a Twool, read this blog post by Guy Kawasaki. 

LinkedInan online network of more than 30 million experienced professionals from around the world, representing 150 industries

I would also encourage you to check out Designing Profits and learn about the Best Practice Network.  The Best Practices Network (BPN) is a group of interior designers from across the country who have banded together to share “best practices.” The BPN includes firms ranging from sole practitioners to 30+ person firms, residential and commercial specialists, and everything in between. Our members are carefully selected to ensure a positive and supportive learning environment where the most important business and financial strategies can be presented by experts (outsiders and by Members themselves) and adopted by all.”

Spend some time this month and familiarize yourself with what these organizations have to offer.  It is truly the easiest way to connect with the world outside your door.  There is a whole interior design industry waiting to meet you!

Great Resources for Protecting your “Valuables”

Wednesday, November 12th, 2008

What do you consider valuable?  Your diamond wedding ring, a prized art collection, that set of china you inherited from your beloved grandmother?  What about the “valuables” stored on your computer?  Isn’t it critical that we ensure our information (files, documents, contacts, emails, calendar) is safe should our computer malfunction, get stolen, or not survive a natural disaster (or that cup of coffee you accidentally spill on it!)

Recently, I had the misfortune of having my hard drive crash.  This put me largely out of commission for a week while it was being replaced and all the data was restored.  In an effort to learn from this experience I did some research that I thought might be helpful in keeping others from going through a similar scenario.

I work primarily from my home office, so after learning that my computer was officially out of commission, I decided immediately that we needed to get our house networked; this would allow me to log in from any computer and access all files and data on my work computer.  When I consulted with a few professionals about this need, I got the impression it was probably not cost effective.  Not wanting to give up, I decided to take my research online and there I found a few viable options for the small business.

1. Online Backup Software – while whining to my parents about my computer disaster, my apparently very tech-savvy, hip, 73 year old Dad told me about Carbonite.com.  For just $49.95/year you can “install a small application on your computer that works quietly in the background looking for new and changed files that need to be backed up.  It looks and feels just like part of your computer, and is integrated with your desktop – there’s no new interface for you to learn.”   The New York Times says, “It’s the easiest online backup software to use – in fact, to not use, since it’s completely automatic.”  Only you have access to your files, they are secure and encrypted.  In fact, the Wall Street Journal assures “you’ll sleep better at night.”  Of course, Carbonite.com isn’t the only company out there providing this service, but from what I read it gets my vote for #1.  Looks like “Father knows best” after all.

2.  Data Phone “Partners” – It seems like just about everyone has a Blackberry, iPhone, or other fancy phone that allows them to access emails, calendar and the internet at all times.  So, of course they have also come up with convenient ways to backup and sync data between your computer and phone.  Having recently purchased an iPhone, I quickly signed up for my MobileMe account.  For $99/year I can keep “everything up to date, anywhere [I am].”  Whether I’m on my phone, home computer or using someone else’s computer, “everything is in sync” and I “can manage it all from anywhere using rich web applications at me.com” because all of my “information is kept on their online server.”  For the Blackberry users, I also found a similar resource for you, IBackup.  If you visit IBackup.com you can learn about different pricing plans and features for this company that offers online storage, sharing and streaming for PocketPC, Blackberry and Palm devices.

3. Online Document Storage & Sharing – At Gibson Design Management we are big fans of just about everything Google.  One online resource that we utilize for sharing corporate documents that multiple team members need to access and update is Google Docs.  We also utilize Google Calendar for keeping track of each other and Google Chat for quick and easy communication with one another.  With much of our team in Virginia and a few of us in Portland, Oregon, this allows everyone to keep track of each other and feel connected.  Google Docs proved to be very helpful last week because I had access to many of the documents that I had been working on for various projects.  Although it definitely would have made for a much less hectic week to have had some of the safeguards in place mentioned above, this did allow me to survive the week and not completely lose my mind.  Best of all, the cost for this one is absolutely free.  

I know I am not the only person on the planet who didn’t have a back-up system in place so I felt compelled to share my experience and my research.   I’m sure there are many other resources out there; if you know any good ones please feel free to share so that we can all sleep better at night. 

Interior Design Summit

Monday, October 20th, 2008

Gail Doby, Chief Vision Officer of Design Success University, and Nika Stewart, The Designers’ Success Coach, are co-hosting an exciting event that you don’t want to miss–The Interior Design Summit on October 28, 29, & 30.

Click here to learn more

This three-day event is unlike anything that has been done for the interior design industry to date. They are interviewing 11 speakers (so far) that are top-selling authors, business consultants and agents to celebrity designers, and other amazing guests that are sure to help you grow your interior design business.

What is unique about this event is that you can listen to this from the comfort of your office or home during these three days. No travel expenses, just a nominal fee for the event and you will receive recordings so you can listen again at your convenience.

Here are some of the things you will learn:

How to book yourself solid

How to market so you don’t have to “sell” to get clients

How to build amazing referral partners that send affluent clients to you

How to create your marketing plan to get a steady flow of business

How to work with the ultra-affluent clients – how to get them and how to serve them…learn what they are looking for in an interior designer

How to use newsletters to stay connected with your prospects and clients …without having to write!

How to use social networking to create an online portfolio especially if you don’t have a website

How to build your personal brand so prospects and clients immediately know who you are and what your business represents

How to build a great team and manage your staff effectively

How to streamline the parts of your business that you don’t enjoy

And much more…

Save the dates and plan to make this an event in your office by bringing in lunch and having a discussion (with yourself if you work solo, or with your staff) to create a winning plan to take your business to the next level.

Click here to learn more about the event

“What Designers Earn” Survey

Wednesday, October 15th, 2008

Designing Profits, Inc. performed a major national survey of interior designers this year.  These survey results are now available for purchase on their website ($89).  From the DPI site: “This package contains both the actual results of the 2008 “What Designers Earn” survey, and David Shepherd’s 38 minute PowerPoint presentation with audio voice over. More than just an analysis of the survey, Shepherd provides a mini-MBA in strategies interior designers must adopt in order to create sustainable profits in the future.”  I saw David present some of this information at the 5th annual Business of Design Conference last month and was very impressed with both the findings and with his presentation technique.

Visit the Designing Profits site to purchase this informative and eye-opening package.