The difference just might be their mastery of the social media whirl, their presence on the major Social Media platforms; Twitter, Facebook, Ava Living, LinkedIn, or their focus on up-to-this-very-minute trends showcased in twice-weekly blog posts.

Case in point, Tobi Fairley, known for her signature look of fresh simplicity that is both beautiful and functional, launched her blog in September 2008.  Today, it is read in 95 countries!  She is dedicated to timely updates of her business Facebook page, which has just about 3,200 fans, and at least 3-4 tweets per day.  All of which allow her to remain engaged and committed to her base, potential clients, and any publications looking for content.  She has been showcased in House Beautiful, Traditional Home, Better Homes & Gardens, along with other local and national shelter publications.  She is seen as a taste-maker and a trend-setter.

But all of this takes time, energy and the search for trends and topics that are interesting, and if that candle is burning while you are hard at work on a project, how do you do it all?  Gibson Design Management, and our sister company, OttoPilot Media, are experts in Social Media.  We know how to move the pieces around the gameboard to maximize your visibility and your fan base.  We would welcome the opportunity to answer any questions, and help you through the Social Media maze!  Please contact Martha for details.

Our next Flight School class will be offered on Twitter 101 for Business.  The class will be held on:

Thursday, January 21st at 3pm.

Agenda will include:

• Signing up for Twitter.
• Setting up your profile and Twitter page.
• Twitter Lingo: “tweet”, @replies, DMs, “follow”, and more.
• Twitter tips to get you started.
• How Twitter keeps you connected to your customers.
• How Twitter can keep you updated in the Interior Design industry.
• How Twitter helps you to build relationships within your industry.

Each online Flight School class will be limited to 12 participants. This will ensure that people can ask questions and there is interaction between you and your Social Media Flight Instructor. Register below and you will receive a confirmation within 24-48 hours. Classes are 60-90 minutes and include a Q&A session.

Cost: $47.00 per class

Your Co-Pilot is experienced and knowledgeable; she will help you not only navigate the social media world but will also work to fly your business to an even higher level.

• Navigation plans: Your Co-Pilot will lead twice monthly calls to learn about what is going on within your business and how your marketing objectives can be better achieved through using online tools. We will work with you to develop strategies to make your offline marketing objectives more efficacious by using these instruments.
• Jet maintenance: Your Co-Pilot will ensure that all of your instruments are up to snuff and safe for rocket flight. By working with you and by managing all of your online tools, including Facebook, Twitter, LinkedIn, Ava Living, and your blog (blog copywriting additional), your business will be equipped for the steep trajectory. After your Social Media LaunchPad, you don’t want your tools to sit idle and unwatched.
• CB radio communication: Flying at high rates of speed without communicating often is recipe for disaster! By encouraging engagement on Facebook, Twitter, and other forums, your company will not only be seen as a leader in the industry but as also a company that cares about communicating with its greater community. Your Co-Pilot will keep a constant ear to the radio, ensuring that if anyone online is talking about your company, she will answer or alert you. Proactively, your Co-Pilot will also listen for keywords that could be business opportunities for your company.
• Flight plan review: It is important to know what is working in your online flight. Your Co-Pilot will provide reports and analytics to show the effectiveness of the different tools in driving traffic to your web site and the increase in engagement.
• Control tower fly-bys: We understand the importance of getting your name in front of the influencers in the industry and in your community. In many cases, these influencers may be the traditional and non-traditional press. By identifying PR and interview opportunities using our database, we are able to fly you past the control tower at key times so that the influencers don’t forget about your business.
• Flight school: As you’re flying with your Co-Pilot, you will be excited to learn even more about how these tools can be used to grow your business. Included in your Online Community Co-Pilot package, you will receive unlimited passes for Flight School classes offered. These teach you about how to use Facebook, Twitter, Ava Living, blogging, and LinkedIn for business.
• Jet fuel: Your Online Community Co-Pilot package will include $50 in Facebook or Google PPC ads included in the monthly fee. During your Navigation Plan calls, your Co-Pilot can offer advice on utilizing this jet fuel to increase business.

Your competitors are using these tools to further their offline marketing and their brand; they’re also using them to connect with your potential clients. Be ahead of the curve.

Contact Alexandra Gibson at alexandra@gibsondesignmanagement.com for pricing.

Our latest structuring of packages for our social media clients has taken on an aeronautical theme.  Coming soon will be the announcement of our Marketing Jetpack, Social Media LaunchPad, Online Community Co-Pilot, and more.  What better name for our new webinars than Flight School!

In the near future, we will offer Flight School classes on the following social media tools’ uses for business: Facebook, LinkedIn, Twitter, Ava Living, and blogging.  Our first two Flight School classes will be offered on Facebook 101 for Business.

Agenda will include:

- Why your business needs a Facebook page

- How your personal profile and your business page are different

- The difference between Facebook groups and pages

- Posting links, photos, videos, and events to make your page more effective

- Security of information

- Getting fans for your page

- Encouraging fans to interact once on your page

- How to use Facebook ads

- Resources required to keep a Facebook page going

- Using basic analytics to track results

- Does this really work?

Each online Flight School class will be limited to 12 participants.  This will ensure that people can ask questions and there is interaction between you and your Social Media Flight Instructor.  Register below and you will receive a confirmation within 24-48 hours.  Classes are 60-90 minutes and include a Q&A session.

Cost: $47.00 per class

We look forward to flying with you!

Date

Tuesday, Oct 6, 4 pm EST Wednesday, Oct 21, 2 pm EST

When you click Buy Now, the screen will look like the shot below.  If you don’t have a PayPal account, click the link shown.