Ethan Allen added a style quiz to its website recently.  While there is nothing scientific about it, it is a great example of a website encouraging visitors to not just browse but to actually interact.  Once you take the quiz and are assigned your “look” (my results said that my look is “glamour”), there is a link to explore products which takes you to the Ethan Allen products that best fit that look.

While I am not Ethan Allen’s target audience, I did appreciate that they are encouraging interaction and inciting individuality by assigning quiz results.  Instead of just selecting a sofa from a page, you are shown the pre-selected pieces that fit your individualized style.  That’s just good marketing.

From a coding perspective, this quiz probably cost Ethan Allen very little but they will see great ROI due to increased word of mouth (I found out about the style quiz via Twitter and retweeted accordingly) and by converting quiz takers to customers through meeting their stylized preferences.

Take the quiz yourself.  It’s fun.