If you are an interior designer, you’ve probably been asked this question.  Or you’ve at least had to correct someone who thinks that your job consists of picking out fabric and paint colors (solely).  If you are not an interior designer, you might actually wonder what it is that these creative interior designers do?

The good people at Beasley and Henley Interior Design wrote a great post on their blog about the day in the life of an interior designer.  I found it helpful to hone my message, and I actually know what designers do.

Click here to read the full blog post from Beasley and Henley.

Interior designers- how do you educate your clients on what a designer does?  If you’re not an interior designer- what misconceptions do you think there are about interior designers?

If you are in the Mid-Atlantic region you know what I speak of when I refer to the weekend’s blizzard as Snowpocalypse (or Snowmageddon).  It was major snowfall, even for this Idaho girl.  We ventured out briefly to trot around the city and take pictures of the sites in the snow, but most of the time was spent inside, catching up on some much neglected business book reading.

There’s no better time to catch up on some past due business reading than when you’re snowed in.  If you’re like me, you probably have several books in the rotation, plus a couple that are on your desk or nightstand that are in queue.  My most recent conquest:

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For those of you who think that you just need to have a Facebook page, tweet, and do some blogging, think again.  You actually need to use them as tools to get results.  Ramon DeLeon, owner of 7 Domino’s Pizzas, is the king of monitoring what people are saying about his brand.  He doesn’t just listen though, he answers and he makes things right if they’re not already, often in very memorable ways.

Domino’s Pizza catering SMC Chicago event from Andres J. DeLeon on Vimeo.

Read more about how exactly DeLeon is using social media and the amazing results he’s getting from this post on SocialMediaExaminer.com.

Way to go Ramon.  We salute you.

Like an amorous high schooler (but less creepy), I occasionally run across companies that I develop a severe business crush on.

My latest company crush is on a Greenville, South Carolina identity and branding company called Brains on Fire.  I am obsessed with the culture that they’ve created and enamored with the fact that their website shows that culture and personality.  [I especially like their Tequila Shots book which explains the 12 company beliefs; imagine a mission statement minus the boring undertones].

I know that I have this business crush when I think

1.  I want our company to be like that, or

2.  If I wasn’t having so much fun working with my team, I would want to work for theirs, or

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Mmm…bacon.

Thanks to primermagazine.com for the suggestion on this artery clogging, liver pickling glass of goodness.

This martini is featured in our January e-newsletter, The Gibson.  If you don’t receive The Gibson, click here to sign up!

Ingredients:

• 1 (1.5 fluid ounce) jigger vodka (top shelf)
• 1 ounce Applejack brandy or apple-flavored liqueur
• 1/2 ounce amaretto liqueur
• 1/2 ounces good-quality maple syrup
• 1/2 slice bacon, halved crosswise

Preparation:

1. Candy the bacon.  Prepare a baking sheet with foil.  Coat each bacon slice in brown sugar.  Arrange on foil-covered baking sheet and bake for 15-20 minutes.  Use tongs to transfer to a cooling rack or clean plate and allow to cool.
2. Chill martini glass.
3. In a large cocktail shaker or pint glass, combine the vodka, brandy/apple liqueur, amaretto and maple syrup with ice.  Shake until mixed and chilled.
4. Strain the cocktail into the chilled glass and garnish each with half a slice of candied bacon.
5. Place bottle of Lipitor at arm’s reach.
6. Enjoy!

Contrary to popular belief, an interior designer’s job does not consist primarily of design time.  This is not the sexy vision that young men and women dream about when they enter design school but it’s the reality that any seasoned designer can confirm.  Project management and project administration are the largest part of being an interior designer; all the brilliant design in the world cannot make up for a poorly run project and an unhappy client.  Effective management and administration will continue to be of paramount importance when running a successful firm but can there be a better mousetrap?

The question that I encourage you to ask yourself and your staff is where that important project management and administration borders on inefficiency.  If you’re like most design firms that we work with, that greatest inefficiency is in the purchasing process.  You may have great technology (like Studio IT) and great systems in place to make this process a little less painful but the reality is that pricing, creating proposals, creating purchase orders, tracking and expediting takes time, often a lot of time.  In fact, I can imagine that much of your purchase order management time can be summed up with a few of these frustrating points:

• Calling multiple showrooms and vendors to get pricing…leaving messages…then calling them again because they didn’t get back to you.
• Calling multiple showrooms and vendors to get pricing…leaving messages…and then missing their next calls because you’re on the phone with another vendor.  Thus begins the illustrious PO management game of phone tag.
• Checking on orders weekly (if you know what’s good for you) because you’ve had too many times where a vendor has failed to notify you that the sofa, which was supposed to ship last week, will actually be another four weeks.  The vendor does not have to deal with your irate client who wanted the sofa before Thanksgiving.
• Creating client proposals that accurately describe the items but don’t give the client too much information so that they don’t “shop” you.
• Dealing with a delay in orders when you’re on vacation, in High Point, on another project install, or generally completely incapable of handling the crises as you’re nowhere near your computer and your office, and might not even have a pen in your purse/pocket that seems to work.

In our design firm, we utilize great technology and we institute effective systems.  Despite our finest efforts, this has not, however, eliminated the items above from rearing their ugly heads.  The reality is that on each project, a design firm may deal with 30+ vendors and showrooms which mean 30+ lines of communication.  When I look at our bottom line, I see this part of our business as the greatest drain, the greatest hindrance to our growth, and our greatest cost.

When we launched Gibson Design Management, we focused on purchase order management.  While we now have multiple services that we offer for the interior design industry, I still believe that our purchase order management service is the best way to make a design firm more profitable and healthy.

Instead of having those 30+ lines of communication open at all times and being the central hub with a plethora of spokes, our purchase order management services give you one “go to” person that handles every order that you place, every item that you want to price, and every piece that you need to track.  At the same time, your company can actually make more money with fewer paper-pushing efforts.

As I write this post I worry that this might be the first time in the history of this blog that I’ve written a sales-y post that is also an educational post.  I would not risk our readers with shameless self-promotion if I did not truly believe that this service can have the greatest impact on a single interior design firm.

We offer a lot of great services and our team is really, really good at what they do.  However, when we sit and talk about our different services, purchase order management is the one service that the team unanimously says “that’s a no-brainer; every design firm should use that.”  Once I explain and write down the numbers on the time and money lost on managing purchasing in-house and then I show that the design firm can actually make more money, it’s not surprising that they say that.

In 2010, if you are interested in growing your bottom line and getting back to the real reason you became a designer, please contact me and we can talk more.  Don’t continue to do things the old way as we all now see that the old way is slowly taking a choke hold on the livelihood of our industry.

On January 1, 2007, the Boise State Broncos shocked the country by upsetting the powerhouse known as the Oklahoma Sooners in the Tostitos Fiesta Bowl.  At the same time, the Broncos showed, in a David vs. Goliath battle, that hope, faith, and preparedness can be recipe for greatness.

I was lucky enough to be at this game.  I must admit that I lost faith; it seemed that the there were so many things that had to go “right” for Boise State to win the game after losing a 17 point lead and falling behind with only 1:30 left in regulation.  Sooners fans filed out of the stadium, bound to get an early break on the traffic, to only listen to the game going into double overtime on their car radios.

There is a great article from the New York Times about how this game even inspired the numbed sportswriters in the press box to believe that great things were possible.

This is not a football blog post though.  This is a New Year’s post about the importance of hope, faith, and positive thinking in each of our businesses.  We must be prepared.  Boise State would not have succeeded if they had not been completely prepared.  However, almost more importantly, when it seems that the odds are against you, there is never an excuse to give up hope.  Hope costs you nothing.  Great things happen every day; they’re not just on the SportsCenter highlights.

When setting your company goals this year, remember the nuts and bolts, but don’t ever forget the hope and faith that must accompany every day that you run your business and face adversity.  A little team from Idaho stunned the nation; everything did go “right” for them that day.  When you are faced with adversity in your business, don’t forget the Broncos.

This martini was featured in our December e-newsletter, The Gibson.  If you don’t receive The Gibson, click here to sign up!

Many of the Christmas and holiday martinis that I found sounded very sweet and thick.  This one, however, is a perfect marriage of class and elegance to add to a holiday night.

Ingredients:

• 1 (1.5 fluid ounce) jigger vodka (top shelf)
• 1/4 ounce Grand Marnier
• 1-1/2 ounces fresh lime juice
• 1 tsp cinnamon water (boiled water with cinnamon and sugar)
• 1 ounce blood orange juice
• 1 fig slice garnish

Preparation:

1. Place liquid ingredients in a cocktail shaker with ice.
2. Shake to blend and chill.
   
3. Strain into a chilled martini glass, and garnish with a fig slice.
4. Enjoy!

Recently our design firm ordered a few light fixtures for a project from Unilight out of Montreal, Canada.  The project was under renovation so the fixtures needed to arrive before the contractor left to avoid extra charges.  Two bathroom sconces shipped, one lacked a back plate.

After contacting Unilight to get a back plate shipped, it took them ONE WEEK to ship us a plate that probably cost 50 cents.  The reason?  Our contact said that they had to meet about why a piece was not shipped (to figure out what went wrong in THEIR process) and she had to get a replacement plate approved.  From a business perspective, this does not fly.

In your business, you should empower your people to make something right for your clients.  What this requires from you is

1.  Trust in your team’s decision-making,

2.  The ability to not get mad if your people do something that you would not have done,

3.  Becoming comfortable enough to let your people solve a problem from start to finish without necessarily involving you.

In order to empower people to make things right, you have to trust their good judgment.  By punishing people for

making a decision, you are sending mixed messages.  If you feel more comfortable, set a limit of $100 or $200 cost before they have to check in with you or the team about the decision.  If it’s going to make a happier client to overnight the pillows that are already late so they will be there in time for a party, and it will cost you an extra $50, your team should feel like they can fulfill that without asking.  Furthermore, if you can get your team to a place where they do this without the client asking, you are exceeding expectations (but that’s for another post).

The last thing a client wants when she calls with a grievance that can be easily and quickly solved (such as a back plate shipped) is to hear that it will have to go before committee to make a decision.

Once the error on your part is made, and your client is made happy, then it is time to study your process and fix what went wrong.  That should never be your client’s problem or concern, and should never be a reason for delay on fixing her problem.

This is the BARE MINIMUM that your company should be doing.  We’ll talk more later about how further empowering your team can bring the WOW factor…think Zappos WOW.

This martini was featured in our November e-newsletter, The Gibson.  If you don’t receive The Gibson, click here to sign up!

Before Thanksgiving dinner I made these martinis for our party.  Let me just say that I am not an amateur drinker and these are POTENT (yet outrageously delicious).  You might want to limit yourself to one unless you plan on being “that guy/girl” with your underwear on your head at the family reunion.

Ingredients:

• 1 (1.5 fluid ounce) jigger vanilla flavored vodka
• 1 (1.5 fluid ounce) jigger Irish cream liqueur
• 1 (1.5 fluid ounce) jigger pumpkin flavored liqueur
• 1 cup ice cubes
• 1 pinch ground nutmeg
• 1 cinnamon stick for garnish

Preparation:

1. Pour the vanilla flavored vodka, Irish cream liqueur, and pumpkin flavored liqueur into a cocktail shaker over ice.
2. Cover, and shake until the outside of the shaker has frosted.
3. Strain into a chilled martini glass, and garnish with a sprinkle of ground nutmeg and a cinnamon stick to serve.
4. Enjoy!