A series to get your creative juices flowing for your interior design firm’s blog. Read the introduction here.
Choosing towel colors. How to use a spa-like approach or to accent with your bath towels.
5 favorite pedestal sinks.
Photo: Better Homes & Gardens
How to tell good upholstery from bad. Possibly show pictures that will educate your reader on what they can look for when selecting a piece of upholstery.
Effects of glazing cabinetry. How different glazes change the natural colors of woods.
Choosing the right area rug. Size, style, and more. Do you put the sofa legs on it?
Photo: Apartment Therapy
Be sure to check back next Monday for five more blog post ideas!
I am fairly transparent…with my social media profiles. I don’t mind that people I know professionally see the more personal side of me. Most people know I love martinis and Boise State football. I tweet things that are not work-related and may sometimes border on unprofessional but I think it actually helps sculpt a fuller picture of who I am. People want to do business with people, and not with logos. May I turn a few people off by a few things that I say? Maybe/probably. However, I hope to endear more people by being more personable, by showing a sense of humor, and by being a real person–flaws and all (I know, you’re probably asking “what flaws?” and if so, you’ve been talking to my grandparents too much).
I do not limit who can see my tweets and our blog is completely open. I only limit my LinkedIn account to people that I know, especially from school or professionally, because I think that a LinkedIn connection is somewhat an endorsement in and of itself. However, on LinkedIn, I’m on my best behavior because that’s what people do on LinkedIn; they sit in their virtual suits with their virtual resumes and they virtually shake hands. They don’t fist pump, take tequila shots, and wear jorts (jean shorts).
Facebook is another story. When Facebook started showing business potential, we quickly jumped on the bandwagon with groups and then later with business pages. However, I always kept my Facebook personal profile for me. While it will not surprise any readers, there are probably pictures on there that I don’t want broadcasted to everyone and their mother, literally, and I have friends that post things on my wall that I might not want our banker to read. That’s okay- I use privacy settings for anyone who is not a friend. As Facebook has become more and more prevalent amongst professionals, I have started receiving many friend requests from people that I know purely in a professional capacity. I used to never accept these; I made a conscious rule that my Facebook profile was for me and I could share it with whomever I wanted (that would also like to be my friend in return, of course). A couple of months ago, when privacy settings became more robust, I started accepting purely professional contacts and put them on limited profile. I broke my own rules.
Is your personal Facebook page under lock and key?
I immediately felt weird about it, but I felt worse denying someone that I do like “friendship.” As a result of breaking my own rules, I paid the price. It was a minor incident and, for all intents and purposes, a miscommunication. However, it was my fault and I knew better than to break my rules and boundaries. I knew what I was comfortable with and I should not have wavered.
Since then, I “defriended” everyone that I previously had on limited profile. If you are one of those people, I apologize. It has absolutely nothing to do with how much I like you or a change in the “status” of our relationship. I feel the same about you before the defriending that I feel about you now.
Is it not enough to connect with someone on LinkedIn and to follow them on Twitter? Can’t they like our Facebook business page? My Facebook profile is for me, and if it means that my friends get to know me better and end up referring business to us because they like me, then that is tremendous. Am I still friends with some people on Facebook that I first knew, and may primarily know, professionally? Yes. However, I feel comfortable with those people seeing more of my life. I won’t give you reasons and I don’t have to give reasons. It is my prerogative. It usually has to do with how cute your profile picture is. Of course I’m kidding but if I want that to be my friend guideline, then that is my guideline. It is not our company rule–it is my rule.
The bottom line that I’m making here is that even the most transparent of us social media people might want to have a sacred online place too. Don’t be offended if someone that you know does not choose to connect with you on a certain platform. Everyone has different rules and guidelines and we don’t all need to be hyper-connected.
This is obviously my opinion considering I started about 80% of the sentences in this post with “I” but “I” would be curious to know what you all think. Do you keep anything sacred or do you let it all hang out there?
Whenever I ask people what their main concern and block is for social media, a majority of them say producing content. This is true. All of a sudden, businesses that never had to write before are now tasked with being editors and journalists for their online diaries. Blogging offers great opportunities to establish yourself as an expert, show your company’s personality, and be more searchable, but it can be overwhelming to think about coming up with a new idea 2-5 times per week.
In 30 minutes, I developed 35 ideas for blog posts for your interior design firm. I realize I am leaving this to you to do the hard part—the writing! Most of them are residentially-inclined, but I know that they will spur ideas for the commercial folks too. You are more than welcome to use these blog post ideas verbatim. However, you will also be thinking about your own spin so don’t let these limit your creativity. Hopefully this list will help you think of even another 35 things that you want to write about. If it does make you think of some posts, will you share them in the comments? Remember that posts don’t have to be long, but they have to be interesting. What is interesting to your reader? They’ll tell you by what they retweet on Twitter, link to from their own blog, or comment on your blog. It’s a learning experience and you’ll probably end up being surprised at what they most want to hear about.
I’ve divided this list into groups of 5. It will give you enough to think about for the week and we will post them every Monday for the next 7 weeks.
1. Pantone color of the year and its uses. Show ways that it can be used as a base color or as a subtle accent.
2. Outdoor living rooms. The change in fabric technology and options are amazing. Highlight this or something similar for your reader.
Photo: Martha Stewart
3. Window treatments and appropriate uses. Educate your reader on the different window treatment designs and when each might be used.
4. Ceiling fans– not from your first apartment. Choosing a fan with style.
5. Painting floors. What to consider with color and sheen.
Photo: Design Sponge
Stay tuned for five more blog post ideas for interior designers, every Monday!
For those of you who have iPhones and frequently want to take pictures to post on your blog, Facebook page, Flickr, or other platforms, you may have previously been disappointed in the quality of the photos. In many cases, the contrast and color of the iPhone photos do not do the design justice. There are two iPhone apps—AutoStitch and Touch FX—that I recently started using that have significantly changed the quality of the photos that I can take with my phone.
AutoStitch:
AutoStitch allows you to take multiple overlapping photos that you can then “stitch” together for a panoramic view. This is great for getting more of a room into the pictures.
One part of the image, before AutoStitch
And again, after AutoStitch
I am typically very stingy with spending money on apps, but I found the $2.99 for this app to be a well-spent business expense. Now, when I take photos of any of our design projects in process or when I want to photograph the entire vignette at High Point Furniture Market, I am not limited.
Touch FX
For 99 cents, this photo editing app for your iPhone is also business money well spent. I find most of my iPhone photos to lack contrast in color. With Touch FX, you use your finger as a brush to touch up your photos. You can also use your “brush” to make your photo sepia, black-and-white, posterized and more. I particularly think that the “Contrast” tool is the most important for taking design photos and really punching up your colors and textures. In the photo below, I used the contrast tool to doctor the left-hand side of the photo and the right hand side is untouched. You can see the brightness and difference.
Left side– Touch FX contrast tool used; Right side– untouched
Todd Whiting, one of our GDM advisory board members, is the creator of Touch FX so that is how I found out about it. I must say that I went kicking and screaming to actually spend money for an app (even an app made by someone I know- sorry Todd). However, I can honestly say that these two apps, often combined, have made a huge difference in the caliber of photos that I can take and post with just my iPhone.
I’m currently sitting on an Alaska Airlines flight, flying from DC to Seattle. It’s a long flight, the seats are average size, and the paid snacks are average too. However, there are some remarkable things about this flight that do not just have to do with Alaska Airlines.
This plane has WiFi. Yes, I realize that this technology exists but it’s surprising how many planes do not still have the service (come on airlines, get with it). I was excited to learn that we would have WiFi, but imagine my glee when I found out that Bank of America (who is the credit card backer of the Alaska Airlines Visa) would be covering the cost of the WiFi for all Alaska flights this month. Typically the WiFi is up to $12.95 for a flight of this length. I have a Bank of America credit card, and now I’m more likely to keep that card and to consider B of A for other banking and credit card needs. I don’t know how the deal worked between B of A and Alaska, and I don’t really care. I do care that I have free WiFi right now; my experience with Alaska is better and I like Bank of America more.
Bank of America win.
Alaska Airlines win.
Alaska Airlines also has these cool electronic devices called DigEPlayers. This means that for a fee, you get your own digital player that is preloaded with several movies, TV shows, music videos, music, and more. This is mentionable in and of itself because I like that I can choose what I watch and I don’t have to strain to watch a movie that I didn’t really want to see in the first place on an overhead screen. I mentioned that these DigEPlayers have “More” and this is where we find another joint venture win. I scrolled through the menu and found that the player has Soundview Executive Book Summaries. I have seen these advertised in a magazine, and they did not look inexpensive, but imagine my glee (AGAIN) when I found that I could choose from over 45 business books and hear the executive summaries during my flight. Now I’ve been able to try out this service, while I’m a captive, bored audience, and now I will be more likely to actually purchase this summary subscription
In-flight boredom eradicated... (at least on Alaska Airlines!)
from Soundview because I recognize the value and I like that they entertained me.
Soundview Executive Book Summaries win.
Alaska Airlines win.
Since I really enjoyed listening to a couple of these executive summaries, I found that I wanted to know more than just the 20 minute soundbyte on a couple of them. This means that I opened my Firefox, went to Amazon, and bought the books…from the sky. I’m sure this is SkyMall taken to a whole new level.
Amazon win.
Author win.
Alaska Airlines win.
So, the next time that you are thinking about running your company as an island, think about how much happier you could make your customers or clients if you give them things that may not cost you any extra but mean a lot to them. People remember what made them happy and when they were happy. Shouldn’t that be in your store, in your office, on your website, or on your flight? I’ve almost even forgotten about the $20 that Alaska charged me to check my bag.
The Gibson Design Management team has been on the road a lot recently– from New York City to California to Boston and Anguilla (and beyond)– ’tis clearly the season to vacation. Out of a great appreciation for travels past, present and future, the team has gathered some of their best jet-setting memories:
“My funniest vacation memory comes from a much earlier family vacation at Club Med in Florida. There were a lot of fun acrobatic activities that my sister and cousins were all excited to try. I had my first trapeze experience and loved flying (and falling) through the air. The embarrassing part comes in when they asked the kids in our family to participate in their weekly circus performance. Not only were the routines humiliating, but the outfits made it so much worse… bright pink unitards (I wish I was kidding)!” – Amanda Butterworth, Senior Director, Creative Services
Amanda flying high in Florida
“On our family road trips I was always the kid who had a knack for having to use the ladies room in the most unpleasant parts of town. It coined me the nick-name ‘ghetto-bladder.’” –Lolly Rush, Project Manager
“One of the funniest vacation memories is one that I am sure many share with me. My parents, two brothers and I took a road trip to Yellowstone in the mid-60’s, and the assault on our olfactory senses made for many giggles, both then and now!” –Martha Kirkpatrick, Director, Member Services
“I have quite the arsenal of embarrassing and funny family vacation memories. One that really stands out, however, happened during our family trip to Disney World when I was about seven years old: my little brother (maybe three at the time) accidentally pooped in the pool at our hotel. Of course, it wasn’t just any pool but instead a gigantic, snaking resort water park that meanders between all sorts of crazy slides and fake islands. Needless to say, not too many people enjoyed the water that day. But on the bright side, the hotel really took its sanitation policy seriously.” – Jessye Aibel, Associate, Social Media & Online PR
And here are some of our favorite vacation spots & best vacation memories:
“I love traveling to the Caribbean for short vacations. It’s typically not too expensive, is easy to get to from DC, and, although I’m someone who seems to be going full-throttle all the time, the Caribbean is good for my necessary downtime. Funny part about the beach is that I don’t really like salt water getting in my mouth so I only like swimming in the pool. I blame my parents for making me gargle salt water when I had tonsillitis as a kid… I also have an unnatural fear of being eaten by a shark. I like the tropical drinks though, so that balances out the shark fear.” – Alexandra Gibson, President/ CEO
“My favorite vacation was my family’s summer trip in 2004. My mom’s side of the family is Cuban and everyone (aunts, uncles, cousins) went to Puerto Vallarta, Mexico for a big family vacation. We stayed at a beautiful resort, enjoying the sandy beaches, perfect water, great pools, and fun cocktails. Even though I was too young to legally drink in the US, I was old enough to have a few margaritas in Mexico! We also enjoyed a lot of perks because some of my family could speak fluent Spanish with the resort employees.” – Amanda Butterworth, Senior Director, Creative Services
“My family used to travel once a year to the house my grandfather built in Jamaica. We have an old family video of me dancing with my dad to Bob Marley when I was about three years old, and albums and albums of funny pictures. Some of my best childhood memories were in that house, and I’ve missed it since the day it was sold!” – Jessye Aibel, Associate, Social Media & Online PR
Me (Jessye) and my little brother Mike in Jamaica
“My favorite vacation was my honeymoon 14 years ago. My husband, Brent and I, decided to do something a bit off the beaten path. We rode his motorcycle from Denver (our home) to California, along the PCH and then back! 3400 miles, 11 days, sights and sounds of the beautiful Western U.S., a trip never to be forgotten.” – Martha Kirkpatrick, Director, Member Services
“My favorite vacation was our family trip to Bermuda. I was only 8 but still have a vivid memory of the beautiful beaches of horseshoe bay, and falling asleep to the sound of horse hoofs from the horse drawn carriages carting visitors down the cobblestone streets.” – Lolly Rush, Project Manager
With all of the shiny new tools out there, many of our small business clients ask whether they still need use email marketing to reach their communities and audiences. A few months ago, I would have said “yes”, but not as emphatically as I say it now. A few months ago, I would have spouted off something about how your clients, influencers, and potential clients like to receive their information in different ways. Not everyone is going to be on Facebook, reading your blog, etc. but they might actually like to hear from you by email. I believe that this is still the case, however now we have some metrics to back it up.
Last week at the Word of Mouth Marketing Supergenius conference in New York, Olivier Blanchard from The BrandBuilder not only gave an incredibly robust presentation on determining ROI from social media efforts but he also gave a REAL LIFE (these exist!) example of a small business who used different digital and print avenues to promote his business.
From Olivier’s presentation:
Example of spend justification — A retailer suspected his print advertising wasn’t helping. 90% of spend was on print, 10% was on email, blog, and in-store. We embedded unique promo codes in each channel. We did sales as tests. We didn’t need to measure all the time, just slivers of time. Of all promo codes, 4% of sales came from print, 69% came from email, 17% came from Facebook, and 10% came from web and blog.
In our own experience, we have also found that our clients have highest direct sales from email marketing compared to other platforms. One of the design firms that we work with in Montana held a large sale on all furnishings from one of its manufacturers. The firm printed and mailed postcards about the sale and….crickets. For the same sale, we developed an email marketing campaign as well. At least three large furnishing purchases were attributed directly to the buyers receiving the emails (side note: margins on furniture are large). Emails are sharable too. For your list of 500, you may reach 1,000 when people forward on something good to their friends. That’s much more difficult with a hard copy mailer.
By what I’ve written in this post, I would imagine that several of you are thinking- “Well then why do we waste our time with Facebook, Twitter, blogging, and the other things that are about to make my brain explode? Why not just put all of our resources into email marketing if we want to make more money?” Facebook, Twitter, LinkedIn, blogging, vlogging, etc. are important for the new way that we, as consumers and as sellers interact; we expect that interaction and it’s an important fundamental piece of our new marketplace. On the digital marketing scale, email marketing is much less conversational. Conversations are important in building the bridges for future sales and future brand development. Don’t give up on the other platforms, but especially don’t think that email marketing is now obsolete. Just like each of the other tools, it has its place in your tool belt.
Alexandra and Amanda have just arrived in New York City to enjoy a few days of meetings, great events, and of course– fun. (Would you expect anything less?)
Kicking off today is House Beautiful’s “Kitchen of the Year“ in Rockefeller Plaza– an event full of cooking demonstrations with celebrity chefs, tastings, kitchen design tips, and a fully rendered “Kitchen of the Year” designed by Jeff Lewis. After the daytime activities conclude, Alexandra and Amanda will attend House Beautiful’s “Kitchen of the Year” opening night gala! For more details, watch the video below– and be sure to check Twitter for updates and photos by Alexandra and Amanda.
They will also be meeting with ultra-talented GDM member Ondine Karady at the event, whose 50’s movie- inspired kitchen, “Bumblebee by the Beach,” which was designed for House Beautiful’s “Uncompromising Design“ video series can be seen below. Alexandra and Amanda have just updated that Ondine’s video has been playing on the big screen in Rockefeller Plaza throughout today’s event– congratulations! Tomorrow, Ondine’s kitchen design will continue its reign in the spotlight at cooking demos and more sponsored by Jenn-Air.
Credit: Ondine Karady for House Beautiful
Tomorrow, Alexandra and Amanda will attend the Word of Mouth Marketing Supergenius Conference hosted by Gaspedal for some educational nourishment. The event will feature how-to crash courses in Word of Mouth (WOM) Marketing, brilliant speakers, and real-world case studies.
If you happen to be in New York, head over to Rockefeller Plaza to partake in some of these exciting events. Even if you’re not a design enthusiast, there’s sure to be something for everyone to enjoy!
Again, stay updated on Twitter and follow Alexandra and Amanda as they journey through New York! More to follow…
It’s no surprise that the dirty martini, a symbol of refined revelry and exceptional taste, is also Gibson Design Management’s chosen symbol for a reward of member excellence. Each month, the Dirty Martini award is presented to one of our members, honoring the innovative, devoted and impressive achievements of the people we are so fortunate to work with. What better way is there to applaud a job well done than by unwinding with a cocktail?
This month, we’d like to congratulate Lane Elisabeth Oliver of LEO Interior Design for her recent media recognition, which praised her skilled design sense and innovative approach when it comes to transforming an interior. Although Lane’s work has been featured in many publications, last month’s Denver Life Magazine highlighted an LEO Interior Design project in a lengthy spread (“Tidy Transformation”)– describing Lane’s ability to “add life” to an outdated home interior by combining traditional elements with light colors, bold patterns and some impressive faux finishes. (To read the full article and see pictures of the final interior, visit the LEO Interior Design website and download a PDF version.)
After a job well done, we think Lane deserves to put her feet up and enjoy a refreshing martini. Congratulations again to Lane Elisabeth Oliver of LEO Interior Design–cheers!
You might have heard mentions of our sibling company, OttoPilot Media, through the Twitter grapevine, but perhaps you’re wondering what OttoPilot Media is all about. Make sure your tray tables are in the upright position– here’s the rundown:
In short, OttoPilot Media helps fly your business to a higher level through non-traditional marketing… but that’s more than just a catchy tag-line. We work with companies to determine which social media platforms will be best for what they want to achieve. Once that’s defined, we enhance and customize the necessary tools (blogs, Facebook, Twitter, YouTube, Foursquare, and more) so each social media platform accurately reflects the brand or business. We want our clients to look like the experienced pilots they are.
Plus, we take care of the hard part: effectively managing these platforms. Signing up, refueling and applying a fresh coat of paint to these social media accounts isn’t enough– so we generate content, schedule posts and tweets, and make sure you’re always up-to-date, knowledgeable, and engaged with your online communities. You won’t have to worry about a thing– it’s like sitting in first class all the time!
Now, we all know that if a pilot got distracted while flying, the results wouldn’t be too favorable. To avoid this, we stay focused and alert while your company runs on its familiar schedule (we know that can be a big distraction)– in order to deliver the best in-flight service and turbulence-free ride for you and your clients.
Moreover, we are specialists when it comes to helping our clients develop ideas and get people talking about their brand (and saying good things, of course). We work with companies to define a manageable flight plan, and then implement our revolutionary tools (i.e non-traditional marketing) to ensure our clients are visible across online platforms, and consistently sharing their unique brand with others.
Are the skies a little clearer now? We hope you’ll get in touch to learn more about how OttoPilot Media can help your business fly to new heights!
