Thank you so much to Todd Wickersty at Business Bullpen for inviting me to guest post on their blog today.  See the full post on their blog by clicking “read more” below!

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Those who are not active on Twitter (or have never signed up) frequently ask: “What’s the point?” or “Is this really going to help my business?”

The short answer is: yes.  I know that it works because it has worked for our business in 6 very distinct ways.  The holy grail of social media still leaves the question of how to effectively analyze social media efforts.  It seems that John Lovett and Jeremiah Owyang, from Web Analytics Demystified and the Altimeter Group, are on the right track for creating a framework.  Until then, the list of 6 will have to be statistics free.

Creating leads. Twitter helps foster relationships if used properly.  It’s a way to engage in conversation and offer answers when asked—without expecting anything in return.

Click here to read more…