Whenever I ask people what their main concern and block is for social media, a majority of them say producing content.  This is true.  All of a sudden, businesses that never had to write before are now tasked with being editors and journalists for their online diaries.  Blogging offers great opportunities to establish yourself as an expert, show your company’s personality, and be more searchable, but it can be overwhelming to think about coming up with a new idea 2-5 times per week.

In 30 minutes, I developed 35 ideas for blog posts for your interior design firm.  I realize I am leaving this to you to do the hard part—the writing!  Most of them are residentially-inclined, but I know that they will spur ideas for the commercial folks too.  You are more than welcome to use these blog post ideas verbatim.  However, you will also be thinking about your own spin so don’t let these limit your creativity.  Hopefully this list will help you think of even another 35 things that you want to write about.  If it does make you think of some posts, will you share them in the comments?  Remember that posts don’t have to be long, but they have to be interesting.  What is interesting to your reader?  They’ll tell you by what they retweet on Twitter, link to from their own blog, or comment on your blog.  It’s a learning experience and you’ll probably end up being surprised at what they most want to hear about.

I’ve divided this list into groups of 5.  It will give you enough to think about for the week and we will post them every Monday for the next 7 weeks.

1. Pantone color of the year and its uses.  Show ways that it can be used as a base color or as a subtle accent.

2.  Outdoor living rooms.  The change in fabric technology and options are amazing.  Highlight this or something similar for your reader.

Photo: Martha Stewart

3.  Window treatments and appropriate uses.  Educate your reader on the different window treatment designs and when each might be used.

4.  Ceiling fans– not from your first apartment.  Choosing a fan with style.

5.  Painting floors.  What to consider with color and sheen.

Photo: Design Sponge

Stay tuned for five more blog post ideas for interior designers, every Monday!