I am fairly transparent…with my social media profiles.  I don’t mind that people I know professionally see the more personal side of me.  Most people know I love martinis and Boise State football.  I tweet things that are not work-related and may sometimes border on unprofessional but I think it actually helps sculpt a fuller picture of who I am.  People want to do business with people, and not with logos.  May I turn a few people off by a few things that I say?  Maybe/probably.  However, I hope to endear more people by being more personable, by showing a sense of humor, and by being a real person–flaws and all (I know, you’re probably asking “what flaws?” and if so, you’ve been talking to my grandparents too much).

I do not limit who can see my tweets and our blog is completely open.  I only limit my LinkedIn account to people that I know, especially from school or professionally, because I think that a LinkedIn connection is somewhat an endorsement in and of itself.  However, on LinkedIn, I’m on my best behavior because that’s what people do on LinkedIn; they sit in their virtual suits with their virtual resumes and they virtually shake hands.  They don’t fist pump, take tequila shots, and wear jorts (jean shorts).

Facebook is another story.  When Facebook started showing business potential, we quickly jumped on the bandwagon with groups and then later with business pages.  However, I always kept my Facebook personal profile for me.  While it will not surprise any readers, there are probably pictures on there that I don’t want broadcasted to everyone and their mother, literally, and I have friends that post things on my wall that I might not want our banker to read.  That’s okay- I use privacy settings for anyone who is not a friend.  As Facebook has become more and more prevalent amongst professionals, I have started receiving many friend requests from people that I know purely in a professional capacity.  I used to never accept these; I made a conscious rule that my Facebook profile was for me and I could share it with whomever I wanted (that would also like to be my friend in return, of course).  A couple of months ago, when privacy settings became more robust, I started accepting purely professional contacts and put them on limited profile.  I broke my own rules.

Is your personal Facebook page under lock and key?

I immediately felt weird about it, but I felt worse denying someone that I do like “friendship.” As a result of breaking my own rules, I paid the price.  It was a minor incident and, for all intents and purposes, a miscommunication.  However, it was my fault and I knew better than to break my rules and boundaries.  I knew what I was comfortable with and I should not have wavered.

Since then, I “defriended” everyone that I previously had on limited profile.  If you are one of those people, I apologize.  It has absolutely nothing to do with how much I like you or a change in the “status” of our relationship.  I feel the same about you before the defriending that I feel about you now.

Is it not enough to connect with someone on LinkedIn and to follow them on Twitter?  Can’t they like our Facebook business page? My Facebook profile is for me, and if it means that my friends get to know me better and end up referring business to us because they like me, then that is tremendous.  Am I still friends with some people on Facebook that I first knew, and may primarily know, professionally?  Yes.  However, I feel comfortable with those people seeing more of my life.  I won’t give you reasons and I don’t have to give reasons.  It is my prerogative.  It usually has to do with how cute your profile picture is.  Of course I’m kidding but if I want that to be my friend guideline, then that is my guideline.  It is not our company rule–it is my rule.

The bottom line that I’m making here is that even the most transparent of us social media people might want to have a sacred online place too.  Don’t be offended if someone that you know does not choose to connect with you on a certain platform.  Everyone has different rules and guidelines and we don’t all need to be hyper-connected.

This is obviously my opinion considering I started about 80% of the sentences in this post with “I” but “I” would be curious to know what you all think.  Do you keep anything sacred or do you let it all hang out there?

Selecting the oh-so-classic Manhattan as July’s martini recipe was an easy choice– especially with Alexandra and Amanda traveling to New York City this weekend to attend some great events (more details to follow!).  With its sophisticated status, frequent cameos in AMC series Mad Men, and overall tough urban appeal, the Manhattan is a standby cocktail, even if you’re not in a New York State of Mind.

Ingredients:

• 6 Parts Rye Whiskey
• 2 Parts Sweet Vermouth
• 1 Dash Angostura Bitters
• Maraschino Cherry

Preparation:

1. Combine whiskey, vermouth and bitters in an icy cocktail shaker
2. Shake and strain into a chilled martini glass
3. Garnish with a maraschino cherry
4. Enjoy!

For comprehensive directions and tips from a cocktail master, watch the video below:

If you aren’t able to travel this summer, the French Martini might be a winning substitute for any foreign culture cravings (or, at least it will satisfy your taste buds).  This particular recipe was served as a part of last week’s Denver May Market at the Grange Showroom where Alexandra spoke about the importance of company blogs while the audience enjoyed delicious French fare and martinis. Wish you had been there? Luckily, you can create your own French martini and enjoy it wherever you might be on the globe.

Ingredients:

• 2 oz Vodka
• ½ oz Chambord
• 2 ½ oz Pineapple Juice

Preparation:

1. Back a shaker full of ice and add all ingredients
2. Shake or stir (Note: the pineapple juice makes the drink cloudy anyway, so the shaking gives a nice light texture because of pineapple juice’s tendency to froth!)
3. Strain into a martini glass.
4. Garnish with a lemon twist.
5. Enjoy!

If you haven’t already signed up for our monthly newsletter, The Gibson, add yourself to the list and a new martini recipe will be yours every month.

Unless you’ve been stuck under a pile of F. Schumacher sample books for the last two years, you have probably heard of the social media phenomenon with the cute bird mascot.  Twitter is a micro-blogging site that allows you to post status updates that range from personal (“Why are there so many crumbs in my purse?”) to educational (“Pantone announces its new color for 2010 is turquoise”) to conversational (“@gibsondm That was a great article about 5 steps to start Twitter”). Your tweets are limited to 140 characters.

While this article is not about why to use Twitter, I must devote one quick paragraph to my soapbox. Twitter has helped grow our business. I’ve hired people that I first interacted with via Twitter, created business relationships, found clients, been interviewed for USA Today, been interviewed for a marketing book, and more. If you still don’t get how it can help your business, email me and we’ll discuss.

Getting your feet wet with Twitter is the right way to start.

Here are 5 easy steps:

1. Go to http://twitter.com. Click on the big button that says “Sign Up Now”.

2. Select a username. Your username will also be called your Twitter “handle”. You’ll want to choose something that is close to your name or close to your company name. Make it as simple as possible. If I could do it all over again, I would have chosen my name “alexandragibson”. Unfortunately, that name is no longer available and I’ve developed a following with my current handle—@gibsonmd.

3. Write a profile and upload a picture. Be sure to do this before following anyone. Your profile is limited to 160 characters; I suggest using a mixture of professional information and personality. My profile is:

CEO of Gibson Design Management; MP for Gibson Design Group; social butterfly; type A (personality not blood); competitive horseback rider; martini drinker

4. Enter your first tweet. We typically write things like “Just getting started on Twitter. Thanks @gibsondm for teaching me! ”

5. Start following people. This will both mean that their tweets will update in your newsfeed and that they will be alerted that you are also on Twitter. If I know that my friend Bob Willywog is on Twitter, I can find him by clicking “Find People” and entering his name. If I just want to start following people in my town, in my industry, or who have similar interests, I go to www.twellow.com and run a search. This will search profiles for your keyword.

If this all seems overwhelming, don’t despair. Contact us about our social media services. We can hold your hand through not only getting your business set up but also on how to use these tools to improve your marketing.

Those of you on Twitter will understand the prolific Fail Whale that tells us that Twitter is overloaded.  For those of you not on Twitter, get to it and sign up here!  Drink this martini while you’re setting up your profile.  You may be much more charming and intelligent.

This martini is featured in our February e-newsletter, The Gibson.  If you don’t receive The Gibson, click here to sign up!

Ingredients:

• 1.5 ounce vodka (top shelf)
• 1.5 ounce Cointreau
• 1.5 ounce Blue Curacao
• Lime slice

Preparation:

1. Chill martini glass.
2. In a large cocktail shaker, combine the ingredients with ice.  Shake until mixed and chilled.
3. Strain the cocktail into the chilled glass and garnish with the lime.
4. Tweet to your heart’s content.
5. Enjoy!

Mmm…bacon.

Thanks to primermagazine.com for the suggestion on this artery clogging, liver pickling glass of goodness.

This martini is featured in our January e-newsletter, The Gibson.  If you don’t receive The Gibson, click here to sign up!

Ingredients:

• 1 (1.5 fluid ounce) jigger vodka (top shelf)
• 1 ounce Applejack brandy or apple-flavored liqueur
• 1/2 ounce amaretto liqueur
• 1/2 ounces good-quality maple syrup
• 1/2 slice bacon, halved crosswise

Preparation:

1. Candy the bacon.  Prepare a baking sheet with foil.  Coat each bacon slice in brown sugar.  Arrange on foil-covered baking sheet and bake for 15-20 minutes.  Use tongs to transfer to a cooling rack or clean plate and allow to cool.
2. Chill martini glass.
3. In a large cocktail shaker or pint glass, combine the vodka, brandy/apple liqueur, amaretto and maple syrup with ice.  Shake until mixed and chilled.
4. Strain the cocktail into the chilled glass and garnish each with half a slice of candied bacon.
5. Place bottle of Lipitor at arm’s reach.
6. Enjoy!

This martini was featured in our December e-newsletter, The Gibson.  If you don’t receive The Gibson, click here to sign up!

Many of the Christmas and holiday martinis that I found sounded very sweet and thick.  This one, however, is a perfect marriage of class and elegance to add to a holiday night.

Ingredients:

• 1 (1.5 fluid ounce) jigger vodka (top shelf)
• 1/4 ounce Grand Marnier
• 1-1/2 ounces fresh lime juice
• 1 tsp cinnamon water (boiled water with cinnamon and sugar)
• 1 ounce blood orange juice
• 1 fig slice garnish

Preparation:

1. Place liquid ingredients in a cocktail shaker with ice.
2. Shake to blend and chill.
   
3. Strain into a chilled martini glass, and garnish with a fig slice.
4. Enjoy!

This martini was featured in our November e-newsletter, The Gibson.  If you don’t receive The Gibson, click here to sign up!

Before Thanksgiving dinner I made these martinis for our party.  Let me just say that I am not an amateur drinker and these are POTENT (yet outrageously delicious).  You might want to limit yourself to one unless you plan on being “that guy/girl” with your underwear on your head at the family reunion.

Ingredients:

• 1 (1.5 fluid ounce) jigger vanilla flavored vodka
• 1 (1.5 fluid ounce) jigger Irish cream liqueur
• 1 (1.5 fluid ounce) jigger pumpkin flavored liqueur
• 1 cup ice cubes
• 1 pinch ground nutmeg
• 1 cinnamon stick for garnish

Preparation:

1. Pour the vanilla flavored vodka, Irish cream liqueur, and pumpkin flavored liqueur into a cocktail shaker over ice.
2. Cover, and shake until the outside of the shaker has frosted.
3. Strain into a chilled martini glass, and garnish with a sprinkle of ground nutmeg and a cinnamon stick to serve.
4. Enjoy!

Yes, we just alliterated.

If you have not become a fan of Gibson Design Management on Facebook yet, hurry up!  Today I am writing about a great gift app that we added to the page called “Send a Martini!”.  Through this gift app, you can send any of your Facebook friends a martini (there are currently 4 choices) to help them virtually celebrate a birthday or anniversary.  I frequently send them to friends who seem to really need a drink–even if it is only 10 am.

So, go to the page, become a fan, and then click on Send a Martini! tab and start your friends’ Fridays right.

In case you have not yet noticed, we like martinis around here…a lot.  I believe that my forefathers enjoyed a martini or two during prohibition when a martini–the Gibson–was named after us.  While some of us prefer the dirty variety and others like our drinks a little frutier, we are all raising a glass to this day–National Martini Day.

Let us know which martini is your favorite on our Facebook page at www.gibsondesignmanagement.com/facebook.  Better yet, post a photo of you and your favorite martini.  If you don’t have a favorite yet, look at our Facebook page for some great recipes.

Chin chin!  Cheers!  Salud!