3D renderings are still a very strong tool to use in client and potential client presentations.  However, for those design firms that truly want to set themselves apart, Gibson Design Management recently started offering animated walkthroughs.  This is a true “Wow” factor for your clients.  They are not inexpensive, but they are very powerful.  As we rolled out this new service, I took a step back and put myself in the design firms’ shoes.  I asked myself, “How can this help our members’ and clients’ businesses?”

Rendering by Gibson Design Management

Here are three main ways:

1. Sell emotion. When your client is able to see what their space is going to look like before it is even built or remodeled, they are going to bond.  They will bond with the space.  That bond will extend to their bond with you as the design firm.  Often it is difficult to communicate a visual to a client using words.  Eliminate the need for words and show them exactly what you mean. (more…)

Should every business have a website? ABSOLUTELY.

Why? Here are our top 10 reasons (but trust us, there are many more):

1. Credibility – Having a website gives credibility to your design firm. It gives you an opportunity to establish yourself as an expert in the field.
2. Portfolio – An online gallery of your work is important for any business in a design related industry. A website is the easiest way to display examples of your work. Your portfolio can speak the most about who you are as a designer.
3. Feedback – Your website is the easiest and most efficient place for your clients and the design community to find you and contact you with feedback. Good feedback and testimonials are a great way to establish credibility.
4. Around‐the‐Clock Access – A websites makes your information available to clients and potentials 24/7. Even when you’re not working, your website is still working for you!

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