Rendering by Gibson Design Management

Here are three main ways:

1. Sell emotion. When your client is able to see what their space is going to look like before it is even built or remodeled, they are going to bond.  They will bond with the space.  That bond will extend to their bond with you as the design firm.  Often it is difficult to communicate a visual to a client using words.  Eliminate the need for words and show them exactly what you mean.
2. Upsell. Just like with 3D renderings, you can show your client the “whole picture” with an animated walk-through.  If the client has only approved a few of the items for the living room, and think that they really don’t need the window treatments, additional ottoman, and artwork, show them how those additional items will complete the space.  If you are doing a large office building, show the client what their new workspaces will look like and why they really do need all of the bells and whistles.  Show them what their clients will see as they enter the lobby.
3. Set your firm apart. Most design firms are not using animation.  When you go into a big potential client meeting, show those clients that you are on the cutting edge with both technology and client service.  This will translate in their mind that you are the experts and your services are worth more than your competitors.  The client will then believe that you are on the cutting edge and progressive in all areas that will affect their project.

While I believe that 3D renderings should be used with EVERY client, I am realistic—which means I know that animation cannot be used with every client.  However, it is very important to show EVERY potential client that this is a service that you offer.  You should use animation with every large commercial and large residential client.  With larger budget clients, you will make up the cost of animation through the upsell and through the referrals.

To see an example of one of our animated walk-throughs, click here.

Why? Here are our top 10 reasons (but trust us, there are many more):

1. Credibility – Having a website gives credibility to your design firm. It gives you an opportunity to establish yourself as an expert in the field.
2. Portfolio – An online gallery of your work is important for any business in a design related industry. A website is the easiest way to display examples of your work. Your portfolio can speak the most about who you are as a designer.
3. Feedback – Your website is the easiest and most efficient place for your clients and the design community to find you and contact you with feedback. Good feedback and testimonials are a great way to establish credibility.
4. Around‐the‐Clock Access – A websites makes your information available to clients and potentials 24/7. Even when you’re not working, your website is still working for you!
5. Chances for FREE publicity ‐ Local media or a design blog could find your website, like what they see, and want to mention you in an article or blog post. Free publicity? Yes, please.
6. Search Engines – When a person is looking for design services, the first step many of them will take is to run an online search on Google, Yahoo, etc. Don’t miss the opportunity for someone to find you just because you don’t have a website!
7. Referrals – A website is the simplest way for your friends, family, and happy clients to refer their friends to you. Place a “Share with Friends” link on your website and with the click of a button a site visitor can send your information to someone new!
8. First Impressions – An informative, well‐designed, professional website can make a great first impression on site visitors in search of a designer. A poorly designed or nonexistent website might send a potential client to someone else.
9. Provide Information – Educate your customers on your background and what services you offer. An advertisement or live conversation will explain the very basics about who you are, but what about when someone wants to learn more before calling about design services? Give your social contacts and potential clients an easy way to find out more about you.
10. Clients expect it! – Most importantly, it’s expected.  In these modern times, the internet is the first place someone will look for information, services, and products. If they can’t find you, they’ll find someone else!

Are you in need of a new website or website overhaul? Contact Martha at
martha@gibsondesignmanagement.com for more information on launching your online
presence.