A recent article by TechCrunch.com outlines the foundation and principle behind the interior design and product web site, Decorati.  As someone in the design industry, I was particularly troubled by the last paragraph in the article:

“While the prices for furniture on Decorati aren’t cheap, the site definitely lowers the costs by letting consumers access high-end furniture and design ideas without the help of a costly decorator. And if you do want to hire a professional, the site makes it fairly easy to find one that matches your needs.” -TechCrunch, October 2, 2009

It seems to be a conundrum as Decorati focuses much of their attention, like Ava Living, on bringing interior designers and consumers together.  Based on this article, however, it appears that Decorati will allow consumers to purchase trade-only merchandise directly.  Is this the case?  Decorati, if you’re listening, please chime in.  All other readers, what do you think?

Click here to read full TechCrunch article.