The to-do list can be a daunting document.  For every one item you check off, you probably add two.  For many of us, it is far longer than the number of hours that we each have in our days.  The question then is: “how can we set up a strategy to prioritize the to-do list so that you are best utilizing your time”?  Think about ROI (return on investment) as your ROT (return on time).

Too Familiar?

Here is a new system that we created within our company.  I suggest that everyone have the same 3 categories across the team, but that the prioritization is role-specific.

Determine your 3 categories that all of your actions fall under (or should fall under).  In our company, I determined the following as our 3 categories:

1. Revenue producing:  an item on the to-do list that will bring money into the company
2. Service-related:  an item on the to-do list that will make our members or clients lives and businesses better
3. Brand awareness and networking: actions that will help build our brand throughout the industry and beyond

Based on your list, prioritize your categories.  My particular role in our company is bringing in new business and also long-term strategy.  If my role was to service our clients and members more directly, I would prioritize the categories differently.  Therefore, my category prioritization is as follows:

1. Revenue production
2. Brand awareness, strategy, and networking
3. Service

Determine some examples of what each category would entail.  For example, I would use the following examples for our company:

1. Revenue production: sales calls, creating letters of agreement, invoicing, etc.  For your firm, this might also be billable hours or creating proposals.
2. Brand awareness, strategy, and networking:  arranging presentations at design centers, writing blog posts, staying connected with my professional network, etc.
3. Service:  adding functionality to the website that would improve the client experience, monthly member calls, etc.

A few more ideas:

• Establish a “D” category.  There will naturally be things that fall into the “Other” category.  We call those category “D” items.  These will still need to get done but in the prioritization exercise, they will be the items that are least important to your business.
• Every time you add something to your to-do list, make sure that you put a letter next to it or color code it.  This will show you where you need to be prioritizing and what items can be downgraded.

For more great techniques to work smarter, I suggest Gina Trapani’s columns at FastCompany.com. What systems do you use to prioritize your laundry list of to-dos?

Many of us set out each day, especially each Monday, with a spring in our step and the greatest of intentions to do many of the business tasks that we have been putting off for far too long.  History has shown, however, that as business owners or managers when we walk through the door to the office our best laid plans are going to be sidetracked.

Mondays seem to frequently start for me as mentioned above and then quickly spiral out of control; all of a sudden it is 6:30 or 7 pm and while I have been frantically busy all day, I have not checked one item off of my best laid Monday plan.  Unlike Office Space, as a CEO, this is what I call our Case of the Mondays.  While I will take our Mondays over the cubicle nation Mondays depicted in the movie any day, I still feel less than fulfilled after a day like this of heavy firefighting.

I recently read a great article by Peter Bregman for Harvard Business Review with tangible steps to managing your day.  As today is a Monday and we still have four more days left this week, I thought this might be particularly applicable to making the most out of not just tomorrow but the rest of the week.

[Below is an excerpt from Harvard Business Review]

An 18-Minute Plan for Managing Your Day

Yesterday started with the best of intentions. I walked into my office in the morning with a vague sense of what I wanted to accomplish. Then I sat down, turned on my computer, and checked my email. Two hours later, after fighting several fires, solving other people’s problems, and dealing with whatever happened to be thrown at me through my computer and phone, I could hardly remember what I had set out to accomplish when I first turned on my computer. I’d been ambushed. And I know better.

Read more…

We have started working with a lot of great interior designers all over the country to integrate social media tools into their marketing initiatives.  Social media is not easy and many interior designers feel overwhelmed, especially by the time commitment.  Some common phrases we hear from our clients are:

“How often do I have to tweet?”

“How am I going to find the time to update all of these things?”

“Wow!  I have all of these followers, now what?”

“TAKE A DEEP BREATH” is my usual response.  A few days ago, Leo Babauta wrote a post for Mashable.com called HOW TO: Simplify Your Social Media Routine.  As he can explain it more succinctly than I, take a look and, again, take a breath.

From Mashable.com:

These days participating in social media such as Twitter, Facebook, blogging and more is almost required for any entrepreneur or business, small or large.

But there’s so much info and chatter coming in through social media that it can overwhelm you, eat up your time, and ruin your productivity.

Simplifying will help you stay in touch, and continue to participate in the conversation, without losing sight of your mission and the important work you need to get done.

Read more…